Every night at 7pm when the whole city leans out their windows, claps, cheers, sings, and bangs their pots and pans we are reminded of how New York, this city comes together when faced with the unimaginable. Why, because NY is tough and W❤ NY.


BIG enough & TOUGH enough

NYC has been hit hard by COVID-19 and is currently unrecognizable as a result. The once, bustling, energized city is currently stood still.

We are incredibly grateful for the members of our community that are working tirelessly on the frontline, all of whom have put their lives on hold and at risk to help us through these uncertain times. It is for this reason that we felt compelled to give back, using our resources and doing what we do best; making bags.



Running the supermarket gauntlet is something all us New Yorkers are unified in doing.   After the recent bans of plastic bags, we wanted to design and produce tough yet fashionable shopping totes, large enough to fit all those items you are hauling back to your quarantined apartment.  Totes are available in two sizes and printed to order. 


GIVE, SCHLEPP, SHOP for a cause 

New Yorkers unite, let’s give back together! Proceeds from the profits of our NY TOUGH totes will be going to In God's Love We Deliver an organization that helps fight hunger right here in our community. 

God’s Love We Deliver cooks and home-delivers nutritious, medically tailored meals for people too sick to shop or cook for themselves. To support the health of their clients, they also provide ongoing nutrition assessments, education, and counseling. God’s Love is a non-sectarian organization serving people in need and their children and caregivers. All of their services are provided free to clients and full of love.



Help protect our city and oceans from unnecessary waste and landfills. Go plastic-free in style! Never has it been a better time to tote our totes. Order one of our NY TOUGH totes today.


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